This. My roommate is a hardware engineer on the iPad team, and he won't even confirm that there will be another iPad. He takes extra precautions when working at home - he won't take work calls if I'm in the room, and he set up the furniture in his room in an awkward fashion solely so that his computer monitor didn't face towards the door.

Several times I've brought friends or family down to Cupertino. He lets us inside to walk around the inner campus and eat at Caffe Macs, but that's truly all there is to see. Certainly we can't enter any other buildings on Infinite Loop.

One thing this article doesn't mention is work-life balance. We live in SF, and my roommate has a 90-minute commute (each way) on the Apple shuttle, and he usually works 12 hours on top of that. He's out by 8am and doesn't usually return until 11pm. He tells me this is a common topic of discussion at Caffe Macs - the balance between working on groundbreaking technology and, quite simply, having zero personal time during the week (and often on the weekends).

He can be called to go to China with no more than a few days' notice, and the duration of his stay there is never known ahead of time. He often estimates 7-10 days but it frequently ends up being closer to 2, even 3 weeks. Apple covers all of his expenses, of course, but he doesn't much care for Shenzhen.

He really likes working at Apple, but I think he recognizes that it's not a sustainable job for him for more than 3 or 4 years.

The courage to go through this, and the lack of ego in selecting the products is quite inspiring for me. I think people like you should be our real heros, not the people who constantly write comments for upvotes and write fluffy articles about startups.

Like I always say: making money on the internet is not hard! If you want to make money on the net, there are many many ways to do so. But most people are out there trying to do stuff that will impress hacker news users. Just keep your mouth shut, make money and forget about all the critics here.

There are many, many people who really just care about being lauded by their peers. These are people that are trying to insert themselves into a startupy group of people. They are more interested in the social than in the money. The ones interested in the money are not writing idle comments about various unimportant stuff.

Kreci is doing it right. He has found ways to make money, he keeps finding new ways and every month his income keeps growing. Is that not what this game is all about?