I don't like the product placement in the release name.

If by "product placement" you mean that Nabisco paid Google for this, I doubt that is the case. If anything, the money would have gone the other way.

I see there seems to be a dearth of common, easy o-names, but is the name that valuable, and they refused to punt to "orange _______"?

I think this is not the first time...

Have a break.