That's the fun part of it all, being surprised by the end result and back tracking to speculate as to why it happened. I'm targeting US, Men, 18-23, loves/likes games and puzzles and excluding mobile traffic (as this is a computer game).
With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
> With the # of ads I've seen with that tag, I'd imagine the "local mom" to be some sort of genius, making $5000/week, getting dermatologists to hate her b/c of some wrinkle miracle while losing 800 lbs in 2 weeks.
800 pounds indeed. It's because of this incredible weight-loss that "local moms" have an extremely short half-life and are in fact rarely observed outside laboratory conditions.
You might also want to consider using promille (per 1000) or something similar, when dealing with such tiny percentages. (I don't mean they're tiny for a CTR figure, just that small numbers like that are harder to get a gist of than "1.37 clicks for each 1000 views".
FIRST: tylerrooney, thanks for posting my blog on Hacker News! Much appreciated. Judging from the comments, we've got some super knowledgeable people here.
So to clarify, this was simply a CTR case study, I know there's another side of the coin for CVR but that would have taken more time and funds than I would have been willing to allocate :(
But hey, open invitation the community here: If you want to submit a 310x110 ad for the purpose of testing against the same demographic that I did, feel free to email it to me: ben@pof.com. I'll run it for a few days and I'll let you know how well your ad did :) And to make it worth your while, highest CTR ad (from Hacker News members ONLY) gets $100 credit to advertise on https://ads.pof.com. AND you can use your affiliate links so if you make some coin, it's yours to keep (Put it towards your Diablo 3 pre-purchase, yeah? lol) Just grab the direct link for Need For Speed World from your favorite network and send it over. And hell, if your ad beats mine, I'll post it on the POF blog, with your permission of course.
End date for this little challenge.... April 30th?
Hey alain94040, I didn't have time to test for CVR :( It would mean split testing demogrpahics/bids and possibly even landers. The point that everyone should take home is just to test every idea that comes to mind :)
