I just finished this book and I think it's the most down-to-earth approach towards selling. It even suggests an alternative title for "salespeople" that wants to help others make progress, which would be "concierge."
Looking forward to digging deeper into the Jobs-To-Be-Done theory with Clayton Christensen's book on "Competing Against Luck"
Bob’s background is in engineering and it feels far more accessible to me than other sales books as a result. I’ve been trying to get my head around this stuff for over a decade. The ideas in this book have made me feel comfortable about selling for the first time.
That's exactly how it's trained, it competes against itself in a millions of games and updates it's neural network with the heuristics of the winning instance.
I can't wait to start using hooks. I think the main power of them will be code reusability, like pulling a bunch of hooks into your html and having out of the box drag and drop, animations, etc, all while keeping the code clean and readable.
But this doesn't line up to me, unless there were real estate companies and banks eager to unload their houses? I didn't think there was an excess of housing built that needed to be sold, but I could be wrong, because that would have pushed prices down. I thought the key failure was people being unable to pay their mortgages, and a bunch of financial products built off of expecting people to pay their mortgages, and ratings agencies giving incorrect ratings for those subprime mortgages.
The only connection I can see is people making dumb financial decisions, which is why a rubber stamp for subprime led to a ton of people defaulting. Houses don't really have the same faults as PT Cruisers.
This reminds me of Jobs To Be Done (http://jobstobedone.org/) interviews style that dig into emotions of why customer switched to a different product.
The interview jumps around the story looking for any events that moved customer to or from new solution, and digs into the emotions associated with each event to get customers to recall all details.
I would put a paragraph describing the value proposition somewhere either on front page or linked from it for both people posting tasks and consuming them.
Edit: linking to the main site from the landing page would solve that problem.
To give an example let's say you have a mailing list with 1000 people and you want to send out notification. You push "notify " button, but you don't want to wait for your app to go through 1000 people and send them email until it responds again. You also don't want to wait until midnight for crontab to start processing all requests.
Background jobs takes that 1000 deliveries job and puts it into the background queue, then a worker starts sending those emails right away. Meanwhile your app returns from your request instantly so you can continue doing what you were doing while the job is executed in the background.
I think the idea is that you can't hoard reputation and you can't trade it.
With money the more you get the easier it becomes to manipulate the system so you can acquire even more, with reputation you go from no reputation to maximum reputation in one particular subject.
