The most clarifying moment for this was Google's comprehensive data download, which the FB Growth team found out about and actively, scalably encouraged people to use, at which point Google got institutionally offended and pulled it. It later got restored under a scary This Is Actually An Advanced Techy Thing; Pay No Attention To The Data Behind The Curtain warning.
I think the argument is that while the basic features are nerd only, they enable a better overall ecosystem.
Much like rules around financial disclosures are largely only cared about by finance nerds, but the halo allows everyone to have a better finance ecosystem.