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I persist with GA, because every now and then I work with partners who would like to verify the activity on my websites (and yes my user agreements and privacy policy allow this) and have a means to compare this with historical data or data from other sites.

Those partners frustrate me, in that they won't trust me to provide stats generated from server logs, but they all default trust GA.

This technique allows me to use GA, produce the view of the content they need, export the PDF, and share that... and they trust it.

GA is the de facto store of trusted data when it comes to web site activity. For my sites that is tracking content page views.



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