My two year old has no interest in Elmo. He's more interested (right now) in Pixar characters, and to a lesser extent Masha and the Bear. One could argue Masha is an equivalent to Elmo, though probably worse overall being a much less educational show. But the obsession with Pixar is fascinating to me. Not just Toy Story and Cars, but Wall-E and Up. Very proud of that, and impressed by Pixar frankly.