Slightly off topic, but I don't see how this is similar at all to the Apple Watch. What secrecy was there about it, other than the completely normal "secrecy" that every product undergoes when it hasn't even been announced yet?
Apple was extremely forthcoming with details about it from the moment it was announced. They flooded the internet with concrete images, videos, and marketing material for months prior to its release. They had video tutorials on their site showing how to use mostly all of its features long before it was available in stores.
More importantly, the Apple Watch was just the latest product from a long-established product company that was basically printing money from other products. It went through the same development cycle that all their other products go through. This is tremendously different from a brand new, completely unproven company crystallizing out of the dust, given form from hundreds of millions or even billions of dollars of investor money, and then being extremely secretive about their only product on which the entire company will be based. Magic Leap and Theranos fit that mold, but Apple most certainly does not.
Furthermore, these promises of "mixed reality lightfields" make even Apple's marketing seem modest.
Just curious; recall the speculation that apple would be making a Tablet the day the original iphone came out? And apple denied it?
my question is "did they already know they were going to do a tablet, or was the tremendous hopes that consumers had that they would convince them to do so?"
surely their product roadmap now is likely much longer term than it was then, I'm just curious about the original iPad creation
From what I understand their original plan was a tablet and, if anything, the iPhone was a bit of a trojan horse to get people to buy a 'mini-tablet' and experience its benefits while directly having a good use case (who doesn't need a phone?!).
Apple was extremely forthcoming with details about it from the moment it was announced. They flooded the internet with concrete images, videos, and marketing material for months prior to its release. They had video tutorials on their site showing how to use mostly all of its features long before it was available in stores.
More importantly, the Apple Watch was just the latest product from a long-established product company that was basically printing money from other products. It went through the same development cycle that all their other products go through. This is tremendously different from a brand new, completely unproven company crystallizing out of the dust, given form from hundreds of millions or even billions of dollars of investor money, and then being extremely secretive about their only product on which the entire company will be based. Magic Leap and Theranos fit that mold, but Apple most certainly does not.
Furthermore, these promises of "mixed reality lightfields" make even Apple's marketing seem modest.