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"No plan survives contact with the enemy." ~ Field Marshal Helmuth von Moltke

Of course, one always 'knows' how to sell the product from day 1. It's just that the more you do, the more you know about how to actually sell it. I've found that being in a startup is a continual learning process, where you mainly learn how little you know!

If you've been successful in your startup with the same sales plan that you had at the very beginning, then I'd be somewhat shocked.



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