To me i don't believe everything I see and hear. This could be Apple doing this to create buzz, as well it could be Gizmodo and Engadget making this up for buzz/traffic.
I'm skeptical in part because my first reaction would be to email Steve and ask him if they lost anything the size and shape of an iPhone lately. If he did and he can tell you what it looks like they can have it back. If they didn't I hock it to the highest bidder and discard the email from Steve.
