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Well, not literally a Ponzi scheme, but I guess I get the point. He means to say, simply, that advertisers will eventually catch on and stop using facebook ads because they're ineffective.

The analysis suffers in trying to shoehorn facebook's biz model into google's. Facebook is relatively young and may very well find different ways to make money. If their push to be a major platform pans out, they're in a powerful position.



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