Maybe what they want the ecosystem to be is not what you're in. It seems to me they're focusing more and more on iOS, and maybe the OS X side of things is just a hurdle from that point of view. They did release new Macbooks, finally, but doesn't it kind of seem like they'd rather their customers just use iPhones and iPads?
> They did release new Macbooks, finally, but doesn't it kind of seem like they'd rather their customers just use iPhones and iPads?
That's true. Phil Schiller said the following in "The Inside Story of Apple’s New iMacs" [1]:
>> Schiller, in fact, has a grand philosophical theory of the Apple product line that puts all products on a continuum. Ideally, you should be using the smallest possible gadget to do as much as possible before going to the next largest gizmo in line.
>> “They are all computers,” he says. “Each one is offering computers something unique and each is made with a simple form that is pretty eternal. The job of the watch is to do more and more things on your wrist so that you don’t need to pick up your phone as often. The job of the phone is to do more and more things such that maybe you don’t need your iPad, and it should be always trying and striving to do that. The job of the iPad should be to be so powerful and capable that you never need a notebook. Like, Why do I need a notebook? I can add a keyboard! I can do all these things! The job of the notebook is to make it so you never need a desktop, right? It’s been doing this for a decade. So that leaves the poor desktop at the end of the line, What’s its job?”
That makes sense except their platforms dont even allow for that. For example, the iTunesConnect website has a ton of functionality that would be really useful to have on an iPad or iPhone becasue its nothing really difficult just basic app management stuff. Yet almost none of the functionality is available in the app.
Its bizarre, they have an app you can use on the smaller devices but actively limit the functionality it can have forcing me to use my macbook instead. I wish they would just allow their products to be as useful as they should be.
