That seems to be the case here. Visiting http://www.dell.com/en-us/shop/ from my german IP yields the same result. Unbelievable. Frankly, the whole site looks like a mess to me.
The Dell site is absolutely terrible. For a while, perhaps still, there was no way to show the tech specs for at least the XPS laptop I was looking at. The marketing speak would say something like "XPS 13 with 6th Generation Intel Core processors" and then just a series of prices. You couldn't tell what CPU it had, how much memory, nothing. There's a Q/A box on the page, and there were dozens of unanswered questions like "how big is the hard drive" with no answers.
I bought my XPS 13 from Costco, which was a nicer experience in pretty much every way.
It's really appalling. I'm guessing most of Dell's sales come from other sources (other websites or actual retail stores). Otherwise they'd be out of business with a website that terrible.
Yeah, I can access the URL from Austria, but I'm not sure I'm actually seeing info about the new XPS. There don't seem to be any specs anywhere, so it's hard to be sure.