Oh it's not about insincerity - I think we're all very used to "we mean it but we don't" doublespeak from companies nowadays.

It's about the fact that they practically lied in their communication about what they have done - sure, this isn't especially scandalous, but it is low.

If they had some canned stuff like "we're sure you're doing great things, and would love to work with you individually to tailor our product to your needs... yadi yada" that'd be a-ok.

But they had a bot pretend that they actually visited my site and looked at my company's offerings... that's pretty lame.