It definitely has something to do with formal editorial usage than drinking the Kool Aid amongst many institutions. But because of this single word "tweet", almost everyone in pop culture can get a good sense of what this writer is talking about by remembering this new phenom. The only culture barrier that I see is if institutional writers do not want to use the word, then it won't change the Twitter ecosystem.
As a matter of fact, Jack and the team initially did not like using that word. It was only when the Twitter ecosystem starting vastly adopting it that they finally adopted the term. Pop culture, once again, wins.
As a matter of fact, Jack and the team initially did not like using that word. It was only when the Twitter ecosystem starting vastly adopting it that they finally adopted the term. Pop culture, once again, wins.