Yeah I know, and I'm referring to that as well. He pans the Gutenberg Bible early in the article. The whole reason the printing press was a world changing invention is because it reduced books from handmade art to a commodity. To me it feels like he doesn't actually understand or respect the history of his craft.

1st edition of Birds in America by John James Audubon: https://3.bp.blogspot.com/-9aiM_tlf4s0/TxuGE5ytVPI/AAAAAAAAE...

Yale rare books library: https://s-media-cache-ak0.pinimg.com/originals/45/e8/56/45e8...