The point he is making is that people make one assumption or the other, deepending on the culture in which they live, when actually it varies.
In the western world, we assume that someone's family name is their last name.
In countries such as Korea, people assume that someone's family name is their first name.
Either assumption can be wrong if you're dealing with international customers. Some people might not even have a family name.
In the western world, we assume that someone's family name is their last name. In countries such as Korea, people assume that someone's family name is their first name.
Either assumption can be wrong if you're dealing with international customers. Some people might not even have a family name.