Ok, so Amazon is doing what grocery stores have done for 30+ years with their own store brands. Big deal. If the product is good, sells for a reasonable price, and I have a need for it, I will buy it.
What's actually shady is the practice common among electronics and mattress sellers of having exclusive model numbers for what amounts to the same product at other retailers. This is done to deter price matching and comparison shopping.
What's actually shady is the practice common among electronics and mattress sellers of having exclusive model numbers for what amounts to the same product at other retailers. This is done to deter price matching and comparison shopping.