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I didn't even realize that these were supposed to be secret. I vaguely recall getting emails about Happy Belly and Wickedly Prime (I guess the author left out Wickedly Prime...). I'm pretty sure I've also gotten emails and physical mailers about Lark & Ro and Scout & Ro, but maybe Amazon was targeting people (like me) that buys a lot of women's and children's clothing on the site? Amazon Fashion does their own thing all the time.

I also get targeted a lot for Simple Joys by Carter's, which is a baby clothing line made just for Amazon Prime members but not a white label product, which I find very fascinating. And the last thing I bought under that brand was so much nicer than the general Carter's experience of ripping twenty million of those plastic tags off.



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