I'd just like to point out that this isn't really "scroll hijacking." You have full control over scrolling on this web page. Rather this is uses what we call a parallax layout (https://envato.com/blog/parallax-scrolling-in-web-design/), which can also be annoying, but is actually not the same as scroll hijacking.

(Compare this to the Mac Pro landing page which actually hijacks scrolling https://www.apple.com/mac-pro/)