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This morning I shopped our idea to 20 potential users. Cold-called them. They have been extremely nice and supportive, but it's been 4-5 hours since I sent them links and I am sitting on the edge of my chair staring at a blank tail -f /var/log/access :-|

-- Edit:

They have come! it's been 50 minutes since I wrote the above and already got two beta users. My other startup went for 43 days before I got a 2nd client, and the first was my former employer.

I had to warm them up with a phone call but so far 8 of them have followed the links and 2 signed up. Twelve more to go.

This is my first B2C, I think it's gonna be a different experience.



B2C = business-to-consumer.

Contrast to B2B (business-to-business). Slightly confusing as he mentions his former employer as his first customer, I presume he means his boss in a personal capacity.


I read it different. Last start-up was b2b, and his former company was one of this first clients. This time (b2c) much easier to attract interest. I bit its an apples to oranges comparison though.


You understood well.


This might be harder for a B2C company as people won't be in front of computers as frequent, but try to get them logged in on a demo account when you talk to them on the phone.




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