That's totally awesome then. Though with one slight modification to the goal there, in that I don't want my customers thinking about UI. It should be so easy and fluid that they don't have to think about it. They shouldn't know what UI is. They shouldn't even realize that they're doing my work for me. I like your notion of "playfully intuitive". It should be a fun little way for them to make my site work for them.
Yes, and I appreciate that insight about your customers not thinking about the UI. Flowshark represents the pre-UI stage of planning out an app, and as such I'm doing my best to make the screen elements as devoid as possible of distracting eye candy. The focus is always on the flow.
