> You don't have to endure multiple "No's" trying to convince clients to accept your offering. You can find out what they need and build that.
True story here:
Client: I want it to feel like a storybook, complete with an opening page that has a child talking, and lots of animals around to make it look Snow White-ish.
Me: OK, here's exactly that.
Client: Yes, that is exactly like a storybook and has everything I asked for, but — nah, I don't want that. You're fired. I've hired another guy. Here's his design: It's a tall pink box with a bunch of unsearchable green text inside JPEGs and a couple of photos of flowers randomly dropped in.
The moral of the story is that asking people what they want does not guarantee a yes.
True story here:
Client: I want it to feel like a storybook, complete with an opening page that has a child talking, and lots of animals around to make it look Snow White-ish.
Me: OK, here's exactly that.
Client: Yes, that is exactly like a storybook and has everything I asked for, but — nah, I don't want that. You're fired. I've hired another guy. Here's his design: It's a tall pink box with a bunch of unsearchable green text inside JPEGs and a couple of photos of flowers randomly dropped in.
The moral of the story is that asking people what they want does not guarantee a yes.