Why would IBM not also benefit from a consistent design language? Irrespective of what people might think of their products, they are involved in a wide range of business sectors (services, desktop,
mainframe, AI, etc.) and I would have thought that consistent typography would help to give them a more integrated feel.
Sure there is an element of "me to" about this - Google, MS, Apple, even Oracle and Atlassian have design languages - but as someone with a general interest in typography I thought this looked pretty good.
Yeah, I think web sites that insist on having their own fonts are being a bit narcissistic. The user should have the fonts that are pleasing to their eyes installed and their browser should use them. Web sites insisting they know better have too many people doing design. Go ahead and cut that cost, we won't notice.
Why would IBM not also benefit from a consistent design language? Irrespective of what people might think of their products, they are involved in a wide range of business sectors (services, desktop, mainframe, AI, etc.) and I would have thought that consistent typography would help to give them a more integrated feel.
Sure there is an element of "me to" about this - Google, MS, Apple, even Oracle and Atlassian have design languages - but as someone with a general interest in typography I thought this looked pretty good.