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I know how you feel - I wrote an 'anything and everything I've ever found interesting' type blog for ten years, and hardly anyone read it (despite a pagerank of 4, and certain individual posts on obscure topics getting decent traffic via Google).

This year I set up a tightly-focussed, single topic blog and committed to writing three posts every week day - it took off, I have lots of enthusiastic readers (and this month I paid the mortgage with a single Amazon affiliate link, if that matters). I did no SEO beyond writing clean, simple HTML, and actively ignored some standard SEO advice (eg. one-word titles, no repetition of keywords).

In other words: in my experience you're never going to become the next Kottke with a general interest weblog, but if you find a niche you're passionate about, you don't need to do any SEO douchebag stuff to attract readers.



1tw,

Could you share a URL to your new site? You paid your mortgage with an Amazon affiliate link... damn!

What kind of traffic are you getting now?


The link's in my profile (not sure what the rules on self-linking are here!)

I get between 45 and 50k page views a month, which isn't exactly crazy traffic - I think the affiliate link in question did well because it was a) part of a very enthusiastic review of a pretty obscure product and b) the post was linked to/reblogged on Tumblr by much more popular sites.

It's certainly made me rethink my plan to put adverts on the site - hard to say without testing, but past experience with Google Ads makes me think the occasional hardware review/affiliate link would be better for me, in terms of earning some cash for all the work I put in, and better for my readers (no intrusive ads, and a good post is a good post whether it has an affiliate link in it or not).




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