As distinct from performing the A/B Tests? We use PowerPoint and Excel to plan and report and Optimizely, VWO to run them.

Yeah, once terms of keeping track of the qualitative aspects. Things like context, insights, learnings, next steps, methodology, etc

And you just keep track of those preso’s and in Dropbox/drive/box?

You can look into lab notebook solutions.

Any chance you’ve got a link you could share?

Thanks