ML is not magic. If you can't run controlled experiments then it isn't actually very easy to make confident recommendations about improvements to business processes.
Sure, I was exaggerating for effect. Maybe not proper ML, but something more like the OS automatically generating (and discarding if unused) macros in the background, and using CV / OCR on the windows to try to interpret what the user is doing - I am sure v1.0 would be laughable, but eventually...
