I think it helps to think of wine more as consumable art. Art, like the mona lisa has its value tied not in the intrinsic properties but its position within its cultural and historical context.
The trick being that this environment is a sub environment available only to those with a lot of time and money. Ability to appreciate indicates knowledge and belonging to this sub environment.
The mind actually activates more strongly when the context is known. Similar to how a certain degree of discipline is necessary for classical music or sailing to actually enjoy them.
But because the actual context is much smaller than the perceived context its also a ripe context to BS in. Similar to emperors clothes except that maybe perhaps once upon a time such invisible thread did/does exist.
The trick being that this environment is a sub environment available only to those with a lot of time and money. Ability to appreciate indicates knowledge and belonging to this sub environment.
The mind actually activates more strongly when the context is known. Similar to how a certain degree of discipline is necessary for classical music or sailing to actually enjoy them.
But because the actual context is much smaller than the perceived context its also a ripe context to BS in. Similar to emperors clothes except that maybe perhaps once upon a time such invisible thread did/does exist.