It's amazing how seemingly little things can be so difficult. I'm currently working on a landing page for a product idea I have. The product itself is actually really simple and trivial to get if you see it in the flesh, but explaining in the confines of a landing page has proven extremely difficult.
Like they say: "The little things... there's nothing bigger."
It's really difficult deciding on things when every single word matters. I spend a lot of time and energy either being stuck in analysis paralysis, or trying to avoid it.