Simple version: you can learn it in the same way you can learn to paint. Sure, you might be able to knock out a decent picture, but you're not going to get something that looks like it was painted by one of the masters of the craft.
Knowing the theory and being able to produce great work are two different things. The price is what it is because, despite it being learn-able, the experience of writing thousands of pages of sales copy, refining them and getting the craft so down to a fine art just comes from experience and practise.
Knowing the theory and being able to produce great work are two different things. The price is what it is because, despite it being learn-able, the experience of writing thousands of pages of sales copy, refining them and getting the craft so down to a fine art just comes from experience and practise.