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angstrom
on Nov 6, 2010
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Amazon.com got a full theme refresh and looks grea...
Strangely, I like the Barnes & Noble and Wal-Mart sites better...how did this happen?
http://www.barnesandnoble.com
http://www.walmart.com
pg
on Nov 6, 2010
[–]
Perhaps because they're simpler. You'd expect that to work better if the test is how nice a site looks rather than how well it converts.
yatsyk
on Nov 6, 2010
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I could not find a proof but I remember reading that they tried to simplify site a number of times but these changes lead to reduced revenue.
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http://www.barnesandnoble.com
http://www.walmart.com