> And it's not about greed really - you actually have an obligation to shareholders to maximise profit.
Not an obligation, but an incentive, as preached by Michael C. Jensen and William H. Meckling in their widely-cited 1976 paper: Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure, and in a follow-up HBR article.
Not an obligation, but an incentive, as preached by Michael C. Jensen and William H. Meckling in their widely-cited 1976 paper: Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure, and in a follow-up HBR article.
https://en.wikipedia.org/wiki/Michael_C._Jensen#Research