Agreed - it also feels like the omission of any useful in-context product shots (actual people wearing the watches at different angles) is subconscious admission the major design failure is that the product will simply be far too 'chunky' for your average 2010 MacBook-Air-wielding consumer.
There is one in-context product shot in the video which quickly moves to a carefully-framed, front-on shot.
For a high-brow piece on design I'd say (at the risk of taking this all too seriously!) that removing a wearable object from its context in almost all the product shots is a 'teeny' bit of low-brow design deceit.
There is one in-context product shot in the video which quickly moves to a carefully-framed, front-on shot.
For a high-brow piece on design I'd say (at the risk of taking this all too seriously!) that removing a wearable object from its context in almost all the product shots is a 'teeny' bit of low-brow design deceit.