On the other side, the article mentions the double bind women are in: they are generally treated as "non-technical" and so need to use tricks to get others to pay attention to what they are saying, yet these trick that end up being interpreted as flirting and sexual advances.
My concern here is lumping flirting in with sexual advances. A big part of the problem is men see the first and assume the second, or worse, promiscuity. That's the bad path.