Yeah kind of cool. I believe tools like that came from either mass opt-out tools by the Network Advertising Initiative or the Digital Advertising Alliance.
They accomplish what they intend to do, its just that most users want them to do more.
If you use that tool on all of your devices (and don't clear your cookies/etc) you will be opted out of those vendors tracking. But that doesn't accomplish since that type of targeting only makes up maybe 15% of targeted advertising. All that tool does is get you shittier ads. (Oracle's just shows you what data they know about you, it doesn't actually delete or opt you out).
> They accomplish what they intend to do, its just that most users want them to do more.
That hasn't been my experience. When I've used the tools, the opt-outs have failed for the majority of the companies in the list (as reported by the site itself).
That said, as you point out, they're pointless even if they worked correctly as you still have to engage in all the blocking that you usually do regardless.
> (Oracle's just shows you what data they know about you, it doesn't actually delete or opt you out).
Ah, so Oracle's offering is worse -- worthless by design rather than implementation.
