> And the right to opt-out of data collection creates a free-rider problem where users who opt-in subsidize the privacy of those who opt-out.

The actual fuck? Pardon the language, but I cannot express this strongly enough.

What does ”subsidize” mean? Users who agree to sell their data subsidize those who agree not to sell their data? And not having to rely on data sales puts financial burden on companies and drives them out of business? Good riddance