Sorry for the late reply (was a bit busy today), wanting to preserve a bit of my anonymity, I essentially found a position fusing both my previous master's subject area and my programming skills (in academia). Since it actually pays less then a regular development gig I've toyed around with changing careers, but it has other perks (flexibility, freedom, a nice office etc).
Oh no it's fine on the lateness. I'm 31 and have only recently (~1 year) started coding with vigor. I am debating whether to leave my career in PR completely or use my expanded skills to move into a related field, vice completely moving to software development.