This doesn't come as a surprise to me at all. It will be very interesting to see how big tech will do in the long run with accepting money from dictatorships and less than savory actors. I fear that it will only get worse, especially this very situation as the year of 2047 approaches. The ethics of having one of these platforms under your control is so important to political discourse that I don't know if they should be privately owned even though it pains me to say that. I'd be happy to be persuaded the other way!
Probably most legitimate and transparent tactic to counter western bias TBH. Even western MSM has acknowledged the increasing violence and erosion of support in the last week, but social media is still an interminable filter bubble of bias.