Just think of it as Universal Basic Income... get your coinage into circulation, and when people use your coins to exchange value, now your coins have value! So as the coin minter, hopefully you've kept some coins for yourself too, and now you have money!
I had an account for years, but I rarely used it and didn't even know they had an app now. To qualify I had to install the client on 2 devices and setup account recovery. I am now much more likely to explore the app.
