Nah, what they want is me, ie. my data. I'm throwing away that fitbit (Google Personal information gathering device) and deleting my account. I'm informed enough to make that decision. Unfortunately thousands of users that just got sold out are not.
I moved to iOS to be Google free. Have been happy with my Fitbit until I read this news and went through this exact sentiment. Happy to be part of a vocal minority.
In a little less than a decade the perception of Google went from 'Best search on the internet' and 'Do no evil' to 'Fuck Google' and 'Delete your accounts with them'; and 'their search has gotten exponentially worse'
No skin in the game from me (I only use Gmail for non-essential shopping), just an observation. Personally, I think it's great. I'm proud to stand with the vocal minority against the rampant data collection and trade.
Same as Microsoft, really: first they were one of the plucky little companies* “sticking it” to the likes of Big Blue and AT&T, then they themselves fell victim to their own success and became embodied in Gates Of Borg on Slashdot, then they missed the boat on Mobile and failed to Embrace, Extend, Extinguish the Internet and ended up on the downward stroke, so now they’re cool again... while the Googles and Apples that opposed them and grew ascendant in their various ways are now the Great Evils that draw our ire.
My guess for the next great Satan? One of the notable, useful, quirky little “meta”/“web-glue” outfits such as IFTTT or somebody like that. Or a Fintech. Or some other company that somehow insinuates itself into our daily lives, holding our rickety digital lifestyles together, and eventually becomes as indispensable as mortar is to a brick building.
*Other notable examples being, in no specific order: Intel, DEC, Symbolics, Commodore, and yes, Apple.
edit: Just to be clear, the reason I'm so suspicious of Cloudflare is that they're inserting themselves between users and their destination. The service they provide is a great value, and their contribution to the public (free dns and vpn) is extremely admirable. But they only exist because the infrastructure maintained by the old corporate guards is so poor. Once they take over all network traffic, they'll be the next great Satan. Their story will probably turn out similar to Google.
> No skin in the game from me (I only use Gmail for non-essential shopping), just an observation.
This is really commendable. Do you host your own E-mail/Calendar/Contacts server? if so, what's your setup like in terms of hardware and the software stack?
If you want it easy, you can buy something like a Synology NAS where you can install locally hosted Email, Contacts, Calendar, Dropbox and Photos servers with a few clicks. The software is of decent quality as well.
Obviously you pay for the convenience, but it's not a lot for self-hosted and maintained stack at home.
2.1B isn't an acquihire. They want the customers, the team, and the manufacturing chain at the very least.