Time series problems are indeed temporal, but not all temporal problems are time series problems. Time series deals with time-specific features of a discrete sequence like autocorrelation, trends, seasonality, etc. whereas frequency domain methods deal with, well, frequency.
Support you’re are looking at sales patterns over a long period of time, which has certain patterns. FFTs are unlikely to tell you much that is useful or predict much whereas time series methods can reveal patterns where the t is the independent variable.
FWIIW I've used it all the time, along with wavelets, cepstrums, lifters and Hilbert transforms. For timeseries with nonlinearities and lots of data points, it's the way to go. 9/10 times I'd rather hire a EE with signal processing background than a statistician or data scientist for time series work.