Somewhat related, can anyone explain why in the world Fox would allow the entire World Series to be sponsored by YouTube Live? They have to be a competitive threat, no?
I don’t believe Fox is a competitor with YouTube Live; doesn’t YTL include Fox as one of its streaming channels? Particularly with NBC’s Hulu and ABC’s Disney+, they may actually see YTL taking off as a good thing.
Fox probably has very little choice. YouTube TV's sponsorship agreement is with MLB. I can't imagine MLB's World Series broadcast contract with Fox gives them much if any say in the matter.