IMO you shouldn’t need experts; The jury should (in the first place) consist of people who understand the issue. Not people who are swayed by buzzwords.
If an industry is small enough, the only people who can understand an issue without expert testimony are people who are probably going to be highly biased, by virtue of working with one of the participants.
And regardless of the size of an industry, people who have a high understanding of an issue are likely to have preconceived biases about a dispute. Stuff a jury full of tech people, to resolve a tech issue, and odds are, an Anyone versus Oracle dispute is not going to have a fair trial, regardless of the merits of the case. Most tech people hate Oracle.