I agree that there's been an uptick in toxicity and polarization. I think it's partially due to more people being on the internet, the decentralized information sources on the internet, combined with human nature and generational and cultural reasons why it's difficult for some people to determine what is factual.
But the single biggest factor that's driving this, in my opinion, is recommendation systems. Every source of information now follows the same pattern to increase engagement: Fill up the screen with as many different links and recommendations as possible, and determine the links shown by a machine learning algorithm to increase engagement.
If you have an app to communicate with friends, don't show them their friend list, show them a "news feed". A video player? Put recommendations on the side, and at the end of the video, and pop up recommendations when they hit pause, and autoplay the next recommendation. Sort all comments and replies based on engagement.
This increases income, but it makes people go crazy. Because what kinds of content increases engagement? For a lot of people, it's crazy inflammatory content. Women insulting all men, men insulting all women, Black Lives Matters, Back the Blue, flat Earth, vaccines, conspiracy theories... eventually the algorithm will find what triggers you to click or stay engaged. And once it figures it out, you're hooked in a crazy polarized hatred cycle.
And it doesn't help that people and companies and Russian troll farms realize this and push inflammatory content for clicks and followers.
How do you stop this? I have no idea. On a personal level, I use uBlock to clean up all recommendations on sites that I visit, and I make an effort not to respond to engage in any of the toxicity. But that doesn't really solve the problem.
Companies don't want to solve it because they'll lose money. Legislation doesn't seem like the solution. Individuals will complain if you took away recommendations. No one really wants it to stop.
But the single biggest factor that's driving this, in my opinion, is recommendation systems. Every source of information now follows the same pattern to increase engagement: Fill up the screen with as many different links and recommendations as possible, and determine the links shown by a machine learning algorithm to increase engagement.
If you have an app to communicate with friends, don't show them their friend list, show them a "news feed". A video player? Put recommendations on the side, and at the end of the video, and pop up recommendations when they hit pause, and autoplay the next recommendation. Sort all comments and replies based on engagement.
This increases income, but it makes people go crazy. Because what kinds of content increases engagement? For a lot of people, it's crazy inflammatory content. Women insulting all men, men insulting all women, Black Lives Matters, Back the Blue, flat Earth, vaccines, conspiracy theories... eventually the algorithm will find what triggers you to click or stay engaged. And once it figures it out, you're hooked in a crazy polarized hatred cycle.
And it doesn't help that people and companies and Russian troll farms realize this and push inflammatory content for clicks and followers.
How do you stop this? I have no idea. On a personal level, I use uBlock to clean up all recommendations on sites that I visit, and I make an effort not to respond to engage in any of the toxicity. But that doesn't really solve the problem.
Companies don't want to solve it because they'll lose money. Legislation doesn't seem like the solution. Individuals will complain if you took away recommendations. No one really wants it to stop.