Oh, hi. I recently learned this about a few months ago. I contributed the Mexico City Day of the Dead parade as an example. I think that applies.
When I was a chilango kid in the 1980s, Day of the Dead was seen as a rather mediocre and secondary holiday to Halloween. Day of the Dead was much more Catholic and sombre and more similar to All Saints' Day in Europe (several European countries have a similar tradition to decorate graves on All Saints' Day). Now that foreigners think Day of the Dead is cool, we do too!
When I was a chilango kid in the 1980s, Day of the Dead was seen as a rather mediocre and secondary holiday to Halloween. Day of the Dead was much more Catholic and sombre and more similar to All Saints' Day in Europe (several European countries have a similar tradition to decorate graves on All Saints' Day). Now that foreigners think Day of the Dead is cool, we do too!