A classic copywriting trick for a long list of bullet points like this one is to... | Hacker News

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		il on March 3, 2011 \| parent \| context \| favorite \| on: How an Illinois rest stop inspired a web page A classic copywriting trick for a long list of bullet points like this one is to make every other one bold. This greatly increases readability and conversions.

pbhjpbhj on March 4, 2011 [–]

>classic copywriting trick [...] make every other one bold.

Doesn't it look like a definition list then though.

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