The article refers to a similar incident in Chile:
> The Philippines Senate Committee on Trade and Commerce accused Pepsi of "gross negligence" and noted that Pepsi was involved in a similar fiasco in Chile just a month before the 349 incident.
I can't find any details about the Chile incident, but I did find another Pepsi-related giveaway that was newsworthy, this time in the U.S. where they worried about overloading the telephone system:
> As part of its Diet Pepsi commercials during the telecast of the Super Bowl this Sunday, Pepsi had planned to give $1 million to each of three randomly chosen callers to a toll- free telephone number that would be shown during the commercials. But last night the company scrapped the idea.
> But the company announced last night that it had canceled the promotion after discussing it with the Federal Communications Commission. "We did not want to do anything that would have even the slightest chance of disrupting our nation's ability to communicate," said David Novak, executive vice president for marketing and sales.
> Telephone industry experts had estimated that as many as 50 million calls could flood the nation's telephone network during the promotion.
https://www.washingtonpost.com/archive/business/1993/07/29/a...
The article refers to a similar incident in Chile:
> The Philippines Senate Committee on Trade and Commerce accused Pepsi of "gross negligence" and noted that Pepsi was involved in a similar fiasco in Chile just a month before the 349 incident.
I can't find any details about the Chile incident, but I did find another Pepsi-related giveaway that was newsworthy, this time in the U.S. where they worried about overloading the telephone system:
https://www.nytimes.com/1991/01/25/business/the-media-busine...
> As part of its Diet Pepsi commercials during the telecast of the Super Bowl this Sunday, Pepsi had planned to give $1 million to each of three randomly chosen callers to a toll- free telephone number that would be shown during the commercials. But last night the company scrapped the idea.
> But the company announced last night that it had canceled the promotion after discussing it with the Federal Communications Commission. "We did not want to do anything that would have even the slightest chance of disrupting our nation's ability to communicate," said David Novak, executive vice president for marketing and sales.
> Telephone industry experts had estimated that as many as 50 million calls could flood the nation's telephone network during the promotion.