It fails the two syllable rule. All the best companies/bands/groups have two syllable names. If by chance a company succeeds without the two syllable name, a two syllable pseudonym will materialize.
Toshiba, Mercedes, IBM, Microsoft, ycombinator, and my humble employer is Twilio. That is 10 seconds of names off the top of my head. I guess Mercedes is often shortened to Benz.
Do you actually say “MS?” I’ve only heard that as a prefix, like “MS DOS” or “MS Word,” but I’ve never heard someone say they work for “MS” or that “MS” makes Xbox. I’ve also never heard “Big Blue” nor “Toshi.” I have heard “HN,” so got me there.
How cooler than that can it be? I wouldn't be surprised if matrix-based apps get popular at first by using the protocol name, and only them using the app name as a differentiator.
"My niece installed me this app for chatting in the Matrix, what was it called? Ah yes, Element Matrix."