> That said, Whatsapp absolutely dominates chat apps in Spain... so I guess these issues are not that important after all. Or at least, not if you are at the right place at the right time.
This was the case, but the market has changed. At the time, here in Spain Whatsapp was marketed as "like text, but free". We were still spending about 12 cents per SMS back then, or buying silly packages like "100 sms for 10 euro", so getting it was a no brainer. Anyone could have sold that idea.
Nowadays, however, whatsapp is so ubiquitous that I'm not even sure they can be replaced anytime soon, so if someone wants to undertake that task they better have all the help they can get.
This was the case, but the market has changed. At the time, here in Spain Whatsapp was marketed as "like text, but free". We were still spending about 12 cents per SMS back then, or buying silly packages like "100 sms for 10 euro", so getting it was a no brainer. Anyone could have sold that idea.
Nowadays, however, whatsapp is so ubiquitous that I'm not even sure they can be replaced anytime soon, so if someone wants to undertake that task they better have all the help they can get.