But to the same markets. NeXTs were being sold both to the workstation and to the personal computer market. They were cheap but underpowered for a workstation, making them not very good for worksation-ish things, because you couldn't scale up. For a personal computer, they were very expensive, so they didn't do well there either.
I’m not arguing they had a good business plan - clearly they did not. All I’m arguing is that they were very good computers for the price, both in terms of software and hardware.